Driving Traffic to Your Site: Online Marketing Strategies for Your Website
Do you sell a product online? How do you get traffic to your website? Would you like more? Well it all starts with the sales letter.You know. The first page a visitor, or potential customer, sees when landing upon your website.
In order to drive traffic to your site, you need a great sales letter. Many people paste up a quickie sales letter without giving much thought to the quality of that letter. That can be a big mistake because the sales letter is the KEY to how much traffic your site will receive when promoting your product online.
A good sales letter starts with a great headline. You will need a headline to catch the eye of someone who is casually surfing the internet looking for something to solve their problems. Your headline should speak directly to your target market. It should present the benefits of your product in one single concise phrase. Ask a question, offer steps to solve a problem, let your readers know you are tuned in to what they want.
A good sales letter has a hook or something that draws your customer in and makes them want to take a closer look. Often the best hook is written in the form of a question. Ask the reader a question that your website answers. “Are you looking for a new way to A-B-C?” Another way to hook a reader is to call out your audience in your headline like this: ATTENTION: Calling all Women or Do You Make These Fashion Mistakes?
The next step to writing an effective sales letter is to show your customers you understand their problem. If your website is a credit counseling service, use your opening paragraphs of your sales page to show your prospect you understand this problem. Debt got you down? Are you having trouble paying your mortgage? Losing sleep because you can’t pay the bills? Drive home the problem so your prospect is a bit uncomfortable thinking about it. You need to remind your prospect of their problem so you can show them why they need your product to help them solve it.
Next tell them the benefits of your product. Show them how you can fix their problem. While you will want to talk about the features of your product remember that features are not benefits. Benefits are the good feelings your customer will have after your product solves their problem. Benefits to a credit counseling site might include restoring their good credit, no more phone calls from angry collectors and having the peace of mind of knowing your financial future is secure.
Use links throughout the text of your sales letter. You never know at what point you make the sale with an potential customer, so offer the sign up link often throughout your text. Some people will click the link immediately, while others will scroll down to the bottom of your page looking for it. Still other prospects will be ready to by when a particular phrases resonates with them, so having links spread throughout the text is your best bet.
Your sales letter is the first and the most important step in driving traffic to your website. Take your time and make sure you develop a quality sales page. Don’t rely on hype or misinformation, but make it interesting and compelling for the best success.
