Keep Your Focus

focus

Just because you’re looking to have multiple streams of income that doesn’t necessarily mean you need multiple niches.

As your grow your affiliate marketing business and establish your presence as an expert in one niche keep your focus and get the job done (as much as can be) before moving onto another niche.

Top 5 Ways to Organize Your Online Business in 2013

A New Year feels like a new chance to make some changes, revamp, restyle, or retool the way you do things.

How did 2012 go for you? Did  you feel like you did your best concerning your online business? Maybe you want to make some changes.

Here’s my Top 5 Round up for Organizing Tools and Ideas for your Online Business in 2013.

1) Organize your blogging.  It’s 2023. Time to stop blogging by the seat of your pants. Don’t miss those holidays and special events that can give you great fodder for your online posts. Use a blogging planner and be on top of it from Jan 1st to Dec. 31st.

2) Be organized about broadcasting your content. Have an outline for how you will get the word out about your lovely content. Don’t rely on one system. Those days are over. Check out this blogging checklist for making sure you content gets out there.

3) Plan your work day. Are you a stay at home mom? Time is precious and you don’t get much of it. I get about 2 hours a day and I need to make it count. Write out your action plan and stay to it unless it’s not working. Then change up until it does work.

4) Use templates. Create and use templates for those things you do often. Blog posts in a series. A newsletter. Emails. That way you only have

5) Create your business plan.  If you haven’t already create your business plan. Check out these Free Sample Plans from bplans.com

Using Webinars as a Good Marketing Tool

Webinars are great marketing tools for today’s entrepreneurs. Simple and easy to use, they can have a powerful impact on your connection with your audience. Why are webinars such powerful instructing and communication devices?

Meeting the Real You

It’s one thing to read your writing voice in text form, but it’s quite another to see your face on video or to hear your voice on audio.

One lovely thing about webinars is that they’re unedited. Unlike a video product, where you can spend as much time as you want getting it perfect, in a webinar you will never look as smooth.

Believe it or not, this is actually a good thing. People get to know the real you, with no editing. They get to know you through your voice and possibly video, depending on how you set up the webinar.

The Benefits of Multimedia Presentations

Webinars take advantage of a variety of media all at once.

There is video coming in from your webcam (optional). And audio coming in from your microphone.

But you may also have a slide show or mindmap presentation to guide your audience through. This will help to add structure and flow to the lesson.

In addition, you may have websites or live demos to show. You may have pre-recorded clips that are all a part of your presentation.

Unlike text or podcasts, webinars gives you a whole range of different kinds of media to take advantage of.

Build Trust with Two-Way Conversations

With a webinar you  can also see in real time what kind of reactions your audience is having to your presentation.

Depending upon how you set it up, this can takes the form of questions that participants can send in. You pick and choose the best questions and answer them right then and there.

Or there may be a chat room visible to both participants and the organizer. You can pick topics and questions right out of the chat room and address them live.

There is a lot of connection going on when the audience can see you addressing their concerns in real time. They know you’re really listening.

Adding a two-way conversation to your toolbox can really help improve your connection to your audience.

High Sales Potential

Finally, as if you needed more benefits, webinars are powerful sales tools. At the end of an informative, exciting and connected webinar, your listeners are going to be exceptionally receptive to a great sales offer.

Make them a good offer and you’ll instantly see a rush of sales come in.

As you can tell, webinars are great for building trust and credibility, which benefits your brand in the long run. In addition, they can also help you bring in more sales immediately. They take a little bit of time to set up the first time around, but once you’ve done your first webinar, it’s very easy to repeat the process.

 

How to Design an Effective “About Us” Page

An “About Me” or “About Us” page on your website is often one of the top ranking pages.

It’s an important page for many reasons. You want it to establish credibility and liking. You want it to help brand your business.  And, you also want it to motivate an action. Here is how to design and effective About Us page.

First: Use Your Unique Voice

Your “About Us” page isn’t the place to be ultra-creative and cutesy. However, it is the place to share your personality and voice. Share what it is that makes you unique and why you’re passionate about your niche and customers.

Second: Try A Picture

A picture is a nice touch here. Some people skip it but use it as your testing page with and without a picture. People will want to connect a face to your business. If there are more of you, say you’re a team or a partnership, then try including pictures of everyone.

Third: Logical Organization

Organize your “About Me” or “About Us” page into logical sections. It will make it easier for you to write it and it will be easier for your audience to read. For example, some categories or sub-headings might include:

* About the Company
* Our Vision
* Our Mission
* Our History
* About Me/Who Is Joe/Jane Doe?
* Why Me/Why Us?

Fourth: A Call to Action

What do you want people to do after they’ve read your “About Us” page? Always have a purpose and a call to action that supports your purpose on every web page, including this one. Common calls to action include:

* Download our free report
* Contact us
* Get a free quote
* Take advantage of …
* Share on Twitter, Facebook, LinkedIn etc.

When creating your “About Us” page, sit down and create a rough draft first. Outline the things you want to share with your visitors and the things you think your prospects want to know. Brag a little here. You don’t want to list a complete work history, but you do want to highlight your business achievements.

Consider also including a few short testimonials or endorsements if they support your achievements. For example, if you say that your ebook has sold more than 5000 copies, then you can include a short review from a notable industry person after that claim.

Also take the time to do a little SEO.  Optimize this page for search engines. Use the primary keywords in the description and also make sure they naturally occur a few times in the copy.

Your “About Us” page is important. Don’t skip it.

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