How to Design an Effective “About Us” Page

An “About Me” or “About Us” page on your website is often one of the top ranking pages. It’s an important page for many reasons. You want it to establish credibility and liking. You want it to help brand your business.  And, you also want it to motivate an action. Here is how to design and effective “About Us” page.

First: Use Your Unique Voice

Your “About Us” page isn’t the place to be ultra-creative and cutesy. However, it is the place to share your personality and voice. Share what it is that makes you unique and why you’re passionate about your niche and customers.

Second: Try A Picture

A picture is a nice touch here. Some people skip it but use it as your testing page with and without a picture. People will want to connect a face to your business. If there are more of you, say you’re a team or a partnership, then try including pictures of everyone.

Third: Logical Organization

Organize your “About Me” or “About Us” page into logical sections. It will make it easier for you to write it and it will be easier for your audience to read. For example, some categories or sub-headings might include:

* About the Company
* Our Vision
* Our Mission
* Our History
* About Me/Who Is Joe/Jane Doe?
* Why Me/Why Us?

Fourth: A Call to Action

What do you want people to do after they’ve read your “About Us” page? Always have a purpose and a call to action that supports your purpose on every web page, including this one. Common calls to action include:

* Download our free report
* Contact us
* Get a free quote
* Take advantage of …
* Share on Twitter, Facebook, LinkedIn etc.

When creating your “About Us” page, sit down and create a rough draft first. Outline the things you want to share with your visitors and the things you think your prospects want to know. Brag a little here. You don’t want to list a complete work history, but you do want to highlight your business achievements.

Consider also including a few short testimonials or endorsements if they support your achievements. For example, if you say that your ebook has sold more than 5000 copies, then you can include a short review from a notable industry person after that claim.

Also take the time to do a little SEO.  Optimize this page for search engines. Use the primary keywords in the description and also make sure they naturally occur a few times in the copy.

Your “About Us” page is important. Don’t skip it.