Using Promotional Items to Boost Business
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About promotional items.
The promotional items I’ve used in my business are small samples of the larger size products that I sell. I’ve used these promotional items in my business in several different ways.
- I’ve given out samples with orders.
- I’ve sent huge amounts of samples to gatherings and a group sponsoring sampler boxes.
- I’ve offered free pdf previews of books that I’ve written.
- And I’ve sold samples on ebay.
Looking back at the different ways I’ve tried, I feel that the free book previews (in pdf format), and also the samples I’ve sold on ebay have brought the best return on my efforts. That is because the people who were buying the samples, or downloading the preview, were actually interested in what I was selling, and wanted to try a small version before ordering a larger size.
I have not gotten a good response from sending samples to gatherings and sample boxes. That is probably because the people who were receiving my samples were looking for freebies, and were not really looking to purchase. I’ve also sent samples with orders. The results on that are mixed.
My personal opinion is that if possible, your promotional items should be related to the product or the service you are selling. If you can offer samples of what you sell, then do so because it will give your customers a taste of what you are offering. And when you give out promotional items, try to give them to people who express a genuine interest in you and your business so you aren’t wasting your time and money.
By O. Franklin.
